Alina Banuleasa  | Lead UX Designer at EA Sports Bucharest

Alina is currently leading the UX team in EA Sports Bucharest, in charge with creating the best experiences for the world’s famous football game, FIFA. For 2 years, she was the person behind the experience of the most appreciated internet banking services in Romania, ING Bank’s internet banking and she also coordinated innovative digital campaigns for 3 years, making ING one of the most loved Romanian brands in social media. She is also a UX trainer, mentor and advocate of design thinking approach and dedicates a lot of her personal time to bridging the design and tech communities.  She’s driven and curious, relentless, has a big passion for design and has been using the design approach without realizing, even before starting her career in designing experiences.