Mathieu Ruiz is Analytics Director at Funcom where he started in 2022 as Lead Analyst. After doing his PhD in cognitive sciences (on color perception and synesthesia), he worked at Square Enix for 5 years as Analyst and Analytics Manager. On the publisher side of the gaming industry, he focused on developing processes for game telemetry production, data management in cloud platforms, data protection, game analytics as well as evangelizing the use of analytics with studios on the European, American, but also Japanese side of the business. At Funcom he has been applying his experience more specifically in the context of a studio creating large multiplayer games (Conan Exiles, Dune: Awakening), pushing forward the use of analytics as an integral part of the development of large scale video game projects.