
Tina Merry | CEO @ Simply Sweet Games
With over 20 years in the games industry, including nearly 14 years in senior leadership roles at Electronic Arts, I bring deep experience in building global teams and shipping products players love. Today, as CEO and Co-Founder of Simply Sweet Games, I focus on creating accessible, inclusive casual games that resonate with diverse, often overlooked audiences worldwide. My passion for advancing equity and inclusion has shaped both my leadership style and my studio’s mission. As an international speaker, juror, and Cultural Intelligence certified leader, I champion a new generation of inclusive practices that make our industry more sustainable, representative, and welcoming for all players and creators.